Equestrians, up to a maximum donation of $50,000. For every Yellowstone item purchased from Lucky Brand either online or in-store between November 1, 2022, and November 30, 2022, Lucky Brand will donate $10 to Compton Jr. Lucky Brand is proud to support Compton Cowboys’ mission through a donation tied to the sales of the Yellowstone collection. The program’s mentorship program gives kids access to horses regardless of race or economic standing and continues to make a positive impact on the lives of youth by keeping them on the horses and off the streets. In 2017 he founded the Compton Cowboys, a group of childhood friends working to fight harmful stereotypes about Black people and Compton with horseback riding. Equestrian Posse, in Compton, Calif., and celebrates what it means to be a cowboy today – a commitment to the community, connection to the animals, and a passion for training in equestrian sports. The rich imagery of the campaign was shot on location at The Compton Jr. The Lucky Brand x Yellowstone collaboration is brought to life through an ad campaign featuring members of the Compton Cowboys, a group of childhood friends from the Richland Farms of Compton who use horseback riding and equestrian culture to improve their community. The collection features styles for both men and women and includes everything one might expect to see on the Yellowstone cast: Embellished denim jackets and shirts, jeans, hooded sweatshirts, tee shirts, outerwear, and more. Started by a close group of friendsRandy, Tre, Keenan, and others the Compton Cowboys use the cowboy life to offer the youth of South Los Angeles a non-violent alternative to gangs. Walter Thompson-Hernández paints a unique and unexpected portrait of this city, pushing back against stereotypes to reveal an urban community in all its complexity, tragedy, and triumph.Fans of the hit Paramount drama “Yellowstone” can celebrate the show’s fifth season (premiering Sunday, November 13th) with today’s launch of Lucky Brand’s limited-edition collaboration with the show. The Compton Cowboys are the wonderful exception. The Compton Cowboys is a story about trauma and transformation, race and identity, compassion, and ultimately, belonging.
The Cowboys include Randy, Mayisha’s nephew, faced with the daunting task of remaking the Cowboys for a new generation Anthony, former drug dealer and inmate, now a family man and mentor, Keiara, a single mother pursuing her dream of winning a national rodeo championship, and a tight clan of twentysomethings-Kenneth, Keenan, Charles, and Tre-for whom horses bring the freedom, protection, and status that often elude the young black men of Compton. From Mayisha’s youth organization came the Cowboys of today: black men and women from Compton for whom the ranch and the horses provide camaraderie, respite from violence, healing from trauma, and recovery from incarceration. The Compton Cowboys is an intimate book inviting us into the world of a group of inspiring horsemen and horsewomen. Posse to provide local youth with a safe alternative to the streets, one that connected them with the rich legacy of black cowboys in American culture. But in 1988 Mayisha Akbar founded The Compton Jr.
To most people, Compton is known only as the home of rap greats NWA and Kendrick Lamar, hyped in the media for its seemingly intractable gang violence. They are the Compton Cowboys, their small ranch one of the very last in a formerly semirural area of the city that has been home to African-American horse riders for decades. In Compton, California, ten black riders on horseback cut an unusual profile, their cowboy hats tilted against the hot Los Angeles sun.
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